Merchandising

It is the set of techniques that are implemented at the point of sale in order to motivate the customer to buy. It can be said that the location of the items in a store influences sales, since in some cases they push the purchase by reminder or impulse.

It also includes a number of terms such as place of sale, product, sales increase, and techniques. This term is widely used by marketing departments and sales teams.

When talking about merchandising you have to value everything that influences the final consumer when buying, which encourages you to make an acquisition. Hence, it is necessary to make a certain item as visible as possible and tempting for the customer.